Reliance Jio has climbed up to number two rank — up from fifth place last year — in a list of the top 10 strongest telecom brands in the world. In this post we will explore the Top 150 most valuable and strongest telecoms operator brands according to Brand Finance 2023 rankings.
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As the telecommunications industry continues to grow and evolve, keeping track of who’s-who in terms of establishing a strong presence can be difficult. Brand Finance has compiled a list of companies based on their brand value.
Brand Finance have developed a comprehensive evaluation process to not only assess the value of brands, but also ascertain their relative strength. Utilizing best-practice ISO 20671 guidelines and up-to-date research collated from an expansive survey spanning 38 countries and 31 sectors with over 150,000 respondents – Brand Finance provide crucial insights for businesses looking to make informed decisions about brand performance.
Swisscom increased brand value by 5 percent to $6.3 billion and is the strongest telecoms brand with a Brand Strength Index (BSI) score of 92.
It is the third strongest brand globally and earns an elite AAA+ brand rating. It recently announced its new Fixed Wireless Access 5G service for business customers which is a continuation of its pioneering work in the European 5G market.
Swisscom stands apart from other telco brands due to its robust combination of trust, coverage, and network perceptions. Furthermore, Swisscom’s immensely appreciated customer service has earned it a high brand strength index score that confirms its excellence in the telecommunications industry.
Indian brand Jio is the second-strongest telecoms brand having a brand strength index score of 90/100 and earning an elite AAA+ rating. It increased its brand value up to 6 percent to $5.4 billion; a two-point rise from last year.
The brand focused on rolling out of 5G in India, and is now extending coverage to 257 cities in the country and looking to further increase this at a rapid rate.
5G services have already generated widespread benefits to Indian consumer and in sectors like education, healthcare and agriculture.
These benefits and the growth opportunities presented by Jio’s 5G network have helped Jio build an extremely strong brand strength index score. It is one of only two AAA+ rated telecoms brands in the ranking.
Etisalat by e& rose its brand value by 4 percent to $10.5 billion and is the third strongest telecoms brand globally with a BSI score of 89.1 out of 100.
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