YouTube has become a major platform where creators can turn their passion into multi-million dollars empires. From gaming to stunts and vlogs, several YouTubers have risen to incredible wealth by amassing millions of subscribers, securing lucrative brand deals, and selling merchandise. Here’s a look at the top 10 richest YouTubers in the world, who have turned online content creation into immense financial success.
The richest YouTubers in the world have built massive empires through content creation, sponsorships, and merchandise sales. Leading the pack is MrBeast (Jimmy Donaldson), known for his philanthropy and challenges, with an estimated net worth of $500 million. Other top earners include Jeffree Star, famous for his cosmetics line, and Logan Paul, who combines YouTube with boxing and podcasting. Young stars like Ryan Kaji and Like Nastya have also amassed fortunes through toy reviews and children’s content.
MrBeast, with the youtubers subscribers of 317 million and net worth of $500 million, holds the title of the richest youtuber in the world, followed by Jeffree Star, Logan Paul and Like Nastya.
Here is the list of top-10 richest youtubers in the world as of 2024:
| Top-10 Richest Youtubers in the World as of 2024 | |||
| Rank | Name | Subscribers (millions) | Net Worth (millions) |
| 1. | MrBeast (Jimmy Donaldson) | 317 | $500 |
| 2. | Jeffree Star | 15.8 | $200 |
| 3. | Logan Paul | 23.5 | $150 |
| 4. | Like Nastya | 115 | $104 |
| 5. | Ryan Kaji | 41.7 | $100 |
| 6. | KSI | 24.1 | $100 |
| 7. | Dude Perfect | 60.2 | $100 |
| 8. | Jake Paul | 20.7 | $80 |
| 9. | Ninja | 23.8 | $50 |
| 10. | PewDiePie | 111 | $45 |
Subscribers: 317 million
Net worth: $500 millions
James Stephen “Jimmy” Donaldson, known as MrBeast, is an American YouTuber, philanthropist, and entrepreneur. Born on May 7, 1998, he is famous for his high-energy videos that often feature extravagant challenges and massive giveaways. With over 318 million subscribers, MrBeast holds the title of the most-subscribed YouTuber in the world. He is also highly popular on other platforms, including TikTok with 103 million followers, and millions more on Instagram and X (formerly Twitter).
Subscribers: 15.8 million
Net worth: $200 millions
Jeffree Star, born Jeffrey Lynn Steininger Jr. on November 15, 1985, is an American makeup artist, media personality, and singer-songwriter. He is the founder and owner of Jeffree Star Cosmetics, a highly successful makeup brand. After releasing his debut album Beauty Killer in 2009, Star toured the world and briefly signed with Konvict Muzik before leaving the music industry in 2013. In 2014, he launched his cosmetics company, which skyrocketed his wealth. By 2018, Forbes ranked him as the fifth-highest-paid YouTuber, earning $18 million from YouTube alone.
Subscribers: 23.5 million
Net worth: $150 millions
Logan Alexander Paul, born on April 1, 1995, is an American YouTuber, social media influencer, professional wrestler, and entrepreneur. With over 23 million YouTube subscribers, Paul has ranked among Forbes’ highest-paid YouTubers in 2017, 2018, and 2021. He co-founded the beverage company Prime and snack brand Lunchly. Since 2018, Paul has hosted the popular Impaulsive podcast, which has over four million YouTube subscribers. Signed to WWE as a professional wrestler since June 2022, he performs as a “free agent,” appearing on both Raw and SmackDown brands.
James Stephen "Jimmy" Donaldson, known as MrBeast, is an American YouTuber, philanthropist, and entrepreneur. With over 318 million subscribers, MrBeast holds the title of the most-subscribed YouTuber in the world.
Jeffree Star, born Jeffrey Lynn Steininger Jr. on November 15, 1985, is an American makeup artist, media personality, and holds the title of the second richest youtuber of the world.
The top-5 richest youtubers in the world are: MrBeast (Jimmy Donaldson), Jeffree Star, Logan Paul, Like Nastya and Ryan Kaji.
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