Sabyasachi Couture Appoints Manish Chopra as CEO

Sabyasachi Couture, the iconic Indian luxury fashion house, has appointed Manish Chopra—former Shein India executive—as its new CEO. This leadership change comes as India’s luxury market experiences a strong revival, with domestic labels like Sabyasachi expanding their global presence. The brand, majority-owned by the Aditya Birla Group, is reinforcing its position in the upscale fashion segment through strategic talent acquisition and international growth.

Leadership Shift at Sabyasachi Couture

Manish Chopra has taken the helm as CEO of Sabyasachi Couture. Prior to this, he played a key leadership role at Shein India, backed by Reliance Retail, and also held senior positions at Meta. His appointment reflects Sabyasachi’s focus on strengthening executive leadership as the brand eyes global expansion. Chopra’s experience in scaling fashion retail operations aligns with the brand’s ambitions.

Strategic Backing from Aditya Birla Group

Aditya Birla Fashion and Retail Ltd. (ABFRL) holds a 51% stake in Sabyasachi Couture, acquired in 2021 for ₹398 crore. The group has been building a strong portfolio of Indian designer brands, including Tarun Tahiliani, Masaba, and Shantanu & Nikhil. These investments signify a broader strategy to dominate the ethnic and luxury fashion market in India and abroad.

Revival of Indian Luxury Fashion Market

Following a subdued 2024, India’s luxury apparel market is rebounding. According to the IMARC Group, the sector was valued at $7.5 billion in 2024 and is projected to grow to $10.7 billion by 2033. The resurgence is driven by rising disposable incomes, growing fashion consciousness, and robust demand for premium ethnic wear.

ABFRL’s Business Realignment

In May 2025, Aditya Birla Group demerged ABFRL and Aditya Birla Lifestyle Brands to focus on specific market segments. Western labels like Reebok and Van Heusen were moved under Aditya Birla Lifestyle Brands, while ethnic fashion labels, including Sabyasachi, remained with ABFRL. The reorganization is aimed at targeted growth and brand focus.