Saudi Arabia Launches TOURISE to Shape the Future of Global Tourism
On May 22, 2025, Saudi Arabia officially launched TOURISE, a global platform designed to connect leaders across tourism, technology, investment, and sustainability sectors. Unveiled by Minister of Tourism Ahmed Al-Khateeb, TOURISE aims to unlock investment opportunities, address challenges facing the tourism industry, and shape future travel policies through collaboration and innovation. This initiative underscores Saudi Arabia’s ambition to become a leading global tourism hub, supported by strategic infrastructure investments and policy reforms.
As global tourism continues to evolve rapidly, impacted by technological disruption, shifting traveler preferences, and growing sustainability demands, Saudi Arabia has positioned itself at the forefront by launching TOURISE. This platform arrives at a pivotal moment, shortly after the kingdom surpassed its Vision 2030 target of 100 million visitors by 2024, demonstrating the country’s growing influence in global tourism. TOURISE’s launch aims to guide the sector’s future growth while promoting inclusive, sustainable, and technologically advanced tourism.
| Summary/Static | Details |
| Why in the news? | Saudi Arabia Launches TOURISE to Shape the Future of Global Tourism |
| Launch Venue | Virtual Launch by Minister Ahmed Al-Khateeb |
| Organizer | Saudi Ministry of Tourism |
| Focus Areas | Tourism innovation, investment, technology, sustainability |
| Initiative | TOURISE |
| Vision | Support Saudi Arabia’s Vision 2030 and global tourism growth |
| Key Event | First TOURISE Summit in Riyadh, Nov 11-13, 2025 |
| Supporting Bodies | Advisory board with global tourism, tech, investment leaders |
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