Savlon India appoints Sachin Tendulkar as world’s first ‘Hand Ambassador’

Savlon revealed the God of Cricket, Sachin Tendulkar as its world’s first ‘Hand Ambassador’ for its Swasth India Mission. The campaign features a series of films featuring Sachin Tendulkar’s Hand as their chief protagonist – bringing the importance of hand hygiene to everyone’s notice.

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About the ITC’s Savlon Swasth India Mission

ITC’s Savlon Swasth India Mission has been at the forefront, seeding behavioural change towards hand hygiene through innovative experiences and initiatives. Started in 2016, the Savlon Swasth India Mission program is run by ITC Limited. ITC’s Savlon Swasth India Mission has been at the leading edge of encouraging a change in behaviour towards hand hygiene. One of the clearest, most efficient ways to limit the spread of diseases is by routine handwashing. Preventable infections place a significant economic burden on our nation. The Savlon Swasth India Mission advances its mission to foster a culture of hand hygiene for a healthier country with Sachin Tendulkar as the first-ever hand ambassador.

Recently appointed Brand Ambassador’s

• Anushka Sharma – Puma India
• Deepika Padukone – American furniture retailer Pottery Barn
• Virat Kohli – Wearables martwatch leader Noise
• Prasoon Joshi – Uttarakhand State
• Ayushmann Khurrana – UNICEF’s National Ambassador for Child Rights
• Yastika Bhatia & Renuka Singh Thakur – Hyundai Motor India Ltd
• Harmanpreet Kaur – Puma India
• Nikhat Zareen – NMDC (National miner company)
• Smriti Mandhana – Herbalife Nutrition
• Sourav Ganguly – Jahaan Bandhan, Wahaan Trust campaign (Bandhan Bank)

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Find More Appointments Here