The State Bank of India has signed a strategic agreement with Jamshedpur Football Club, a fully owned subsidiary of Tata Steel, to promote and support football in India. This is the first of its kind of agreement by SBI in the game of football. Through this agreement, the SBI will become one of the principal sponsors of the JFC, thereby having the SBI logo on Jersey.
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The JRD Tata Sports Complex was set up in Jharkhand by Tata Steels, to conduct ISL (Indian Super League) and promote the sport of Football in India. The two brands will also actively engage with fans via the first team and also during the broadcast of the Indian Super League (ISL). The interaction with fans will continue on the digital platforms of SBI and JFC as well.
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