Star Health Insurance Launches ‘SheTARA’ Campaign to Mark International Women’s Day

Star Health Insurance has launched the SheTARA campaign in Tamil Nadu to celebrate International Women’s Day. This initiative aims to promote preventive healthcare among women while also encouraging more women to join as insurance agents. Tamil Nadu, which employs nearly 42% of India’s women workforce (6.3 lakh), serves as an ideal location for this initiative.

Key Highlights of SheTARA Campaign

1. About the SheTARA Health Initiative

• Over 40+ health camps will be organized across Tamil Nadu.

Camps will provide subsidized health screenings for women, including,

• Thyroid function tests
• Haemoglobin level checks
• Blood sugar and blood pressure monitoring
• Bone mineral density tests
• A special webinar will be conducted on work-life balance and women’s health in the age of AI, led by a prominent gynaecologist.
• A flagship event at the Anna Nagar branch (Chennai) will recognize the contributions of women employees.

2. About Star Health Insurance

• Established in 2006, it is one of India’s leading health insurance companies.
• Offers comprehensive health insurance plans, including coverage for cancer, diabetes, and cardiac illnesses.
• Has a vast network, including,
• 14,000+ hospitals
• 910 offices
• 7.6 lakh+ agents

3. Role of Women at Star Health Insurance

• 2,00,000+ women currently work as insurance agents.
• Aiming to increase women representation in the workforce by 30%.
• Between April 2024 – January 2025, the company settled ₹250 crore in health claims through 16,000+ women agents.
• Operates an exclusive “Pink Branch” in Chennai, run by 12 women employees.
• Women agents contribute significantly, generating up to ₹420 crore in business volumes.

Summary/Static	Details
Why in the news?	Star Health Insurance Launches ‘SheTARA’ Campaign to Mark International Women’s Day
Objective	Promote women’s health & recruit more women agents
Health Camps	40+ camps with screenings for thyroid, haemoglobin, BP, sugar, bone health
Webinar Topic	Work-life balance & health in the age of AI
Women in Workforce	2 lakh+ women agents, aiming for a 30% increase
Exclusive Initiative	“Pink Branch” in Chennai (12 women-run)
Claim Settlements	₹250 crore (April 2024 – Jan 2025) via 16,000+ women agents