The Walt Disney Company-owned Star Sports has signed cricketer Rishabh Pant as its latest brand ambassador. The company said it also has other cricketers as its ‘Believe Ambassadors’ like Hardik Pandya, Ravindra Jadeja, KL Rahul, and Shreyas Iyer. Star Sportssaid it only had two ambassadors in 2017. Cricketer Virat Kohli is also part of this association. The ambassadors will represent different parts of the country as well as different IPL Teams, the broadcaster said. “The ‘Believe Ambassadors’ represent different parts of the country as well as different IPL Teams. Star Sports will work closely with the Cricketers to develop new campaigns and properties to grow the popularity of the sport and drive fandom, especially amongst youngsters.
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Earlier today competitor Viacom18-owned JioCinema also signed Rohit Sharma, captain of the men’s cricket India, as its brand ambassador. The Reliance Industries-controlled broadcast network outbid rival Disney Star to pick up the five-year digital rights of the league with a bid amount of ₹23,757.5 crore, while the latter retained TV rights for ₹23,575 crore.
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