The Walt Disney Company-owned Star Sports has signed cricketer Rishabh Pant as its latest brand ambassador. The company said it also has other cricketers as its ‘Believe Ambassadors’ like Hardik Pandya, Ravindra Jadeja, KL Rahul, and Shreyas Iyer. Star Sportssaid it only had two ambassadors in 2017. Cricketer Virat Kohli is also part of this association. The ambassadors will represent different parts of the country as well as different IPL Teams, the broadcaster said. “The ‘Believe Ambassadors’ represent different parts of the country as well as different IPL Teams. Star Sports will work closely with the Cricketers to develop new campaigns and properties to grow the popularity of the sport and drive fandom, especially amongst youngsters.
Buy Prime Test Series for all Banking, SSC, Insurance & other exams
Earlier today competitor Viacom18-owned JioCinema also signed Rohit Sharma, captain of the men’s cricket India, as its brand ambassador. The Reliance Industries-controlled broadcast network outbid rival Disney Star to pick up the five-year digital rights of the league with a bid amount of ₹23,757.5 crore, while the latter retained TV rights for ₹23,575 crore.
You may also read this:
Tata Electronics appoints Randhir Thakur as CEO & MD
World Para Athletics has announced that Tashkent will host the 2027 World Para Athletics Championships.…
HDFC Life has approved the reappointment of Vibha Padalkar as the Managing Director and Chief…
Abhishek Sharma has delivered the exceptional performance and makes the new record for his century…
NASA has successfully completed the assembly of the Nancy Grace Roman Space Telescope at the…
Global rating agency Moody's has revised the India's economic outlook and cuts the FY27 GDP…
Arthur Law has been named the Young Global Leader (YGL) 2026 by the World Economic…