The government e-Marketplace (GeM) held a celebration to celebrate “SWAYATT,” a programme to support start-ups, women, and youth advantage through e-Transactions on GeM, which has been a major success. SWAYATT is a programme that seeks to increase the benefits of e-Transactions on government e-Marketplaces (GeM) for startups, women, and young people.
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In February 2019, the campaign to promote “Startups, Women and Youth Advantage Through eTransactions” (SWAYATT) on GeM was first introduced. By taking proactive measures to facilitate their training and registrations of such specific category of manufacturers and sellers, SWAYATT 2019 sought to promote inclusivity of various categories of sellers and service providers on the portal, foster women’s entrepreneurship, and encourage participation of MSME sector and start-ups in public procurement.
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For the purpose of acquiring products and services for Central Ministries, State Departments, PSEs, and Autonomous Bodies, GeM was established as a section 8 corporation and placed under the administrative responsibility of the Department of Commerce, Ministry of Commerce and Industry. In GeM, social inclusion is prioritised with an emphasis on boosting participation from underserved sellers who encounter difficulties in public procurement.
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