In a strategic move, Tata Sons Private Limited has successfully utilized its Right to Match card, retaining the prestigious title sponsorship of the Indian Premier League (IPL) for the upcoming five seasons, spanning 2024 to 2028. This development follows the Board of Control for Cricket in India’s (BCCI) release of an Invitation to Tender (ITT) for Title Sponsor Rights in late December 2023.
In 2022, Tata Group had initially replaced Chinese mobile manufacturer Vivo as the IPL title sponsor for the 2022 and 2023 seasons, contributing INR 365 crore per season. With their current decision to retain the title sponsorship, the group is poised for an extended and prominent association with the world’s most lucrative cricket league.
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