The third edition of the ‘Har Ghar Tiranga’ campaign, aimed at fostering patriotism and national pride by encouraging citizens to display the national flag at their homes, will run from August 9 to August 15. This initiative has seen significant public participation in the past two years, with Prime Minister Narendra Modi urging citizens to continue the tradition.
Union Minister of Culture and Tourism, Gajendra Singh Shekhawat, announced the campaign’s dates and emphasized its importance in celebrating Indian Independence Day. The campaign invites individuals to display the Tiranga and share selfies with it, contributing to a nationwide sense of unity.
Launched in 2022 under the ‘Azadi Ka Amrit Mahotsav’ program, the campaign garnered massive engagement. In its inaugural year, over 23 crore people participated, with around 6 crore selfies shared. The following year saw even greater involvement, with around 10 crore selfies uploaded.
Indian Railways, Indian Armed Forces, and Central Armed Police Forces (CAPF) are actively promoting the campaign. E-commerce platforms and industry partners are also supporting the initiative, and self-help groups are contributing to large-scale flag production.
A special Tiranga bike rally, organized by Members of Parliament, will take place on August 13 at 8:00 am in Delhi. Starting at Bharat Mandapam, Pragati Maidan, and concluding at Major Dhyan Chand Stadium, the rally will also pass by India Gate.
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