1. Apple

Brand Value: $574.5 billion

Apple retains its status as the world’s most valuable brand in 2025, with a brand value soaring to $574.5 billion, marking an 11 per cent increase from 2024. Apple’s brand strength lies in its innovative product design, loyal ecosystem, and finely tuned marketing strategy.

2. Microsoft

Brand Value: $461.1 billion

With a brand worth $461.1 billion, Microsoft sits firmly in second place. Its 35 per cent year-on-year growth is driven by strong performance in cloud services (Azure) and AI integration through Copilot, reflecting its pivotal role in global enterprise infrastructure and productivity

3. Google (Alphabet)

Brand Value: $413.0 billion

Alphabet’s flagship brand, Google, achieves a brand value of $413.0 billion, cementing its third-place ranking. It is defined by dominance in online search, digital advertising, and platforms like YouTube, all strengthened by consistent AI innovation.

4. Amazon

Brand Value: $356.4 billion

Amazon’s brand continues to grow, reaching $356.4 billion (+15 percent from the previous year). Its leadership in e-commerce and expansion into cloud computing (AWS) and logistics positions it as a global retail juggernaut .

5. Walmart

Brand Value: $137.2 billion

As the fifth-largest global brand, Walmart’s value reaches $137.2 billion, up 42 percent year-over-year. Its remarkable retail footprint, combined with aggressive ecommerce investments, are fueling its surge

6. Samsung Group

Brand Value: $110.6 billion

Samsung ranks sixth with a brand value of $110.6 billion, reflecting stable performance in consumer electronics, semiconductors, and appliances. Its ability to compete globally alongside Apple highlights its brand resilience

7. TikTok / Douyin

Brand Value: $105.8 billion

TikTok (and parent Douyin in China) breaks into the top ten with $105.8 billion, growing 26 per cent. This digital brand thrives on short-form video, social media engagement, and cultural influence among younger audiences

8. Facebook

Brand Value: $91.5 billion

Facebook (Meta) holds the eighth position, valued at $91.5 billion, with a 21 per cent increase. Though facing competition, its core social networking platform remains a strong driver for digital advertising and community building.

9. NVIDIA

Brand Value: $87.9 billion

NVIDIA enters the top ten for the first time, with its brand leaping to $87.9 billion, an astonishing 98 per cent increase year-over-year. Its dominance in AI chips, machine learning, and high‑performance computing has propelled its meteoric rise.

10. State Grid Corporation of China

Brand Value: $85.6 billion

The sole utility brand in the top ten, the State Grid Corporation of China, holds a value of $85.6 billion, illustrating the influence of critical infrastructure in brand valuation.