Uniqlo Appoints Jasprit Bumrah as Brand Ambassador for India

Global clothing retailer Uniqlo has appointed the Indian fast bowler Jasprit Bumrah as its brand ambassador for India. This partnership was announced on March 16, 2026 and it will marking a major collaboration between the international brand and Indian cricket stars. This association begins with a new marketing campaign that highlights Uniqlo’s LifeWear philosophy.

Uniqlo Partners with Jasprit Bumrah for India Campaign

The partnership between Uniqlo and Jasprit Bumrah marks important step in the brand’s expansion and marketing strategy in India.

Bumrah is one of the most successful fast bowlers in modern cricket.

Bumrah brings strong public recognition and credibility to the brand.

The collaboration begins with a nationwide campaign featuring Bumrah that emphasises the brand’s values of comfort, simplicity and functional design.

LifeWear Philosophy at the Centre of the Campaign

This new campaign focuses on Uniqlo’s LifeWear philosophy.

This philosophy aims to design clothing that improves everyday life.

LifeWear emphasized practical fashion that combines comfort, durability and timeless design.

Campaign Launch Across Digital and Retail Platforms

The promotional campaign featuring the Jasprit Bumrah has been launched across multiple platforms in India.

This campaign includes digital advertisements, social media promotions and outdoor displays across Uniqlo outlets.

The campaign aims to strengthen the brand’s visibility in India and connect with younger audiences who follow both fashion and sports.

Question

Q. Which global apparel brand appointed Jasprit Bumrah as its brand ambassador in India in 2026?

A. Adidas
B. Nike
C. Uniqlo
D. Puma