Manufacturer of mattresses, Wakefit Innovations Private Limited, has signed actor Ayushmann Khurrana as Wakefit.co’s brand ambassador. The company has roped in the actor to create resonance with the local community. Besides being the face of the brand and spearheading upcoming campaigns, the actor will also help the brand in spreading awareness about sleep health and its importance in the modern context.
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Khurrana, in the digital ad films does a commentary the company has titled ‘Sleep India Sleep’ on sleep deprivation in the country. “With his dynamism and youthful energy, the actor can be seen urging the audience to prioritise their sleep health and take a pledge to sleep better. This video forms the initiation of the brand’s partnership with him and is in tandem with its marketing philosophy which aims to create meaningful conversations about improving the quality of sleep and home among Indians.
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