Wipro Appoints Vinay Firake as CEO of APMEA Strategic Market Unit

Wipro, a leading IT major, has announced the appointment of Vinay Firake as the Chief Executive Officer (CEO) of its Asia Pacific, India, Middle East, and Africa (APMEA) strategic market unit (SMU), effective immediately. Firake will report directly to Srini Pallia, Wipro’s CEO and Managing Director, and will also join the company’s executive board.

Succeeding Anis Chenchah

Firake’s appointment comes as Anis Chenchah, the previous CEO of the APMEA SMU, steps down from the role to explore opportunities outside the organization.

About Vinay Firake

Vinay Firake brings over 26 years of experience at Wipro, having served in various leadership roles across the globe. He will be based in Dubai for his new role.

Most recently, Firake served as the Senior Vice President and Managing Director of Wipro-Nordics Business Unit in Stockholm, where he oversaw operations across industries and services. Prior to that, he led the Manufacturing & Automotive Business Unit in Europe and held various roles spanning Europe and North America.

Recent Leadership Appointments at Wipro

Wipro has undergone several key leadership changes in recent months:

• On April 6, 2024, the company appointed Srini Pallia as the CEO and Managing Director, succeeding Thierry Delaporte.
• In April 2024, Wipro named Malay Joshi as the CEO of Americas 1, the company’s largest and fastest-growing market, previously led by Srini Pallia.

About Wipro

Founded on 29 December 1945 and headquartered in Bangalore, Karnataka, Wipro is a global information technology, consulting, and business process services company. The company is currently led by Executive Chairman Rishad Premji.

With the appointment of Vinay Firake as the CEO of the APMEA SMU, Wipro aims to strengthen its leadership team and drive growth in this strategic market unit, leveraging Firake’s extensive experience and expertise in the region.