Categories: Banking

Yes Bank, Turtlefin Launched Online Insurance Services platform ‘EasyNsure’

TurtleFin, India’s leading insurtech platform, has partnered with YES BANK, one of the leading private sector banks in India, to create a comprehensive technology platform EasyNsure. Turtlefin’s distinctive API will power the platform to offer a bouquet of holistic insurance solutions on a single platform.

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About EasyNsure

EasyNsure is the first-of-its-kind proposition for YES BANK that will bring multiple insurance partners onto a common platform, providing a host of benefits such as a seamless single-point online insurance service, the ability to compare and select a suitable insurance cover basis the customer’s need, as well as a facility to compare costs for rationalizing purchase decisions, among others.

Yes Bank, Turtlefin Launched Online Insurance Services platform ‘EasyNsure’ – Key Points

  • Turtlefin’s unique and customized technology solutions will enable the platform to offer a seamless customer experience to its clients.
  • The EasyNsure platform is live with over 40 Life and General Insurance plans to be readily available for consideration.
  • The platform has created over 30,000 insurance quotes with more than 6,500 proposals and 5,200 policies being punched.
  • This has helped the platform generate a total premium of INR 6,050 lakh.
  • This robust technology platform will also allow business tracking across the Bank hierarchy, simplifying revenue reconciliation.
  • It will enhance tracking the productivity of RMs on quotes created versus actual conversion of leads.

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Mahesh Kumar

Working as an SEO Manager at Adda247, I bring over 10 years of experience in Search Engine Optimization (SEO) and digital marketing. I specialize in driving organic growth through data-driven strategies, including keyword research, on-page SEO, off-page optimization, and technical SEO. My area of expertise in the EdTech sector, specifically focusing on competitive exams such as Bank, SSC, Railway, UPSC, and various State Government job examinations.

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