Categories: Appointments

Adidas appoints Bjorn Gulden as CEO of the company

Adidas has appointed Bjorn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company. Gulden will replace Kasper Rorsted, Adidas’ CEO since 2016, whose departure was announced in August. Puma, which like Adidas is based in the southern German town of Herzogenaurach, said its chief commercial officer, Arne Freundt, will replace Gulden as its CEO.

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Chief Financial Officer Harm Ohlmeyer will head Adidas until the end of the year. He takes the helm temporarily after the company ended a partnership with Ye late last month amid mounting outcry over the rapper’s offensive and antisemitic remarks.

About the Bjorn Gulden:

Gulden, a 57-year-old Norwegian who was once a professional soccer and handball player, has been Puma’s CEO since 2013. He has worked at Adidas before and was its senior vice president of apparel and accessories from 1992 to 1999. He also has served as CEO of Danish jewellery brand Pandora, managing director of footwear retailer Deichmann and president of Rack Room Shoes and is board chairman at Danish food retailer Salling Group.

Important takeaways for all competitive exams:

Adidas Headquarters: Herzogenaurach, Germany;
Adidas Founder: Adolf Dassler;
Adidas Founded: 18 August 1949, Herzogenaurach, Germany.

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Sumit Arora

As a team lead and current affairs writer at Adda247, I am responsible for researching and producing engaging, informative content designed to assist candidates in preparing for national and state-level competitive government exams. I specialize in crafting insightful articles that keep aspirants updated on the latest trends and developments in current affairs. With a strong emphasis on educational excellence, my goal is to equip readers with the knowledge and confidence needed to excel in their exams. Through well-researched and thoughtfully written content, I strive to guide and support candidates on their journey to success.