SBI Cards and Payment Services announced that it has entered into a strategic partnership with Aditya Birla Finance (ABFL), the lending subsidiary of Aditya Birla Capital for the launch of ‘Aditya Birla SBI Card’. The card has been designed to give customers significant reward points on their spending around telecom, fashion, travel, dining, entertainment, and hotels, among others.
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This partnership will enable us to issue credit cards to Aditya Birla Group’s customer base, thereby providing them a great product for all their spending needs. This is in line with our strategy of enhancing value for both customers and co-brand partners. The customer acquisition process will be completely digital, thereby ensuring an enhanced customer experience.
Aditya Birla Finance (ABFL), a subsidiary of Aditya Birla Capital is among the leading well-diversified non-banking financial services company in India. ABFL offers customized solutions in areas of personal finance, mortgage finance, SME finance, corporate finance, wealth management, debt capital markets and loan syndication.
SBI Cards and Payment Services is a non-banking financial company that offers extensive credit card portfolio to individual cardholders and corporate clients.
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