Categories: Banking

SBI Card partners with Aditya Birla Finance to launch ‘Aditya Birla SBI Card’

SBI Cards and Payment Services announced that it has entered into a strategic partnership with Aditya Birla Finance (ABFL), the lending subsidiary of Aditya Birla Capital for the launch of ‘Aditya Birla SBI Card’. The card has been designed to give customers significant reward points on their spending around telecom, fashion, travel, dining, entertainment, and hotels, among others.

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This partnership will enable us to issue credit cards to Aditya Birla Group’s customer base, thereby providing them a great product for all their spending needs. This is in line with our strategy of enhancing value for both customers and co-brand partners. The customer acquisition process will be completely digital, thereby ensuring an enhanced customer experience.

About the Aditya Birla Finance:

Aditya Birla Finance (ABFL), a subsidiary of Aditya Birla Capital is among the leading well-diversified non-banking financial services company in India. ABFL offers customized solutions in areas of personal finance, mortgage finance, SME finance, corporate finance, wealth management, debt capital markets and loan syndication.

About the SBI Cards:

SBI Cards and Payment Services is a non-banking financial company that offers extensive credit card portfolio to individual cardholders and corporate clients.

Important takeaways for all competitive exams:

SBI Card Headquarters: Gurugram, Haryana;
SBI Card Managing Director & CEO: Rama Mohan Rao Amara.

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Sumit Arora

As a team lead and current affairs writer at Adda247, I am responsible for researching and producing engaging, informative content designed to assist candidates in preparing for national and state-level competitive government exams. I specialize in crafting insightful articles that keep aspirants updated on the latest trends and developments in current affairs. With a strong emphasis on educational excellence, my goal is to equip readers with the knowledge and confidence needed to excel in their exams. Through well-researched and thoughtfully written content, I strive to guide and support candidates on their journey to success.