Axis Bank has become the second-largest merchant-acquiring bank in the country, leapfrogging two spaces during 2021 by installing over two lakh card-swipe machines during the year. This is part of the bank’s ‘Axis One’ strategy where it approaches the customers by offering its entire gamut of products instead of a standalone service.
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Axis Bank’s strategy to increase the number of merchants is to offer the latest in technology to them and address pain points. For instance, the bank installs Android PoS machines and has also come out with a printer-less compact machine. On the agenda are bring-your-own-device (BYOD) solutions that will enable the use of regular smartphones with an attachment for accepting cards.
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