Bandhan Life Insurance Unveils New Identity and Growth Strategy
Bandhan Life Insurance, formerly known as Aegon Life Insurance, has rebranded itself with the tagline ‘Bharat Ki Udaan, Bandhan Se’, reflecting its commitment to empowering the aspirations of India. Under the ownership of Bandhan Financial Holdings, the company is embarking on an aggressive growth strategy, aiming to recruit 1,000 new employees and expand its customer base.
Satishwar B., MD and CEO of Bandhan Life, emphasizes the transformative nature of this transition as the company joins the renowned Bandhan Group. With a vision set for the next five years, Bandhan Life aims to emerge as a leading multi-channel insurance provider, focusing on digital innovation, robust distribution, and service excellence.
The revamped product names, such as Bandhan Life iTerm Prime, signal a shift towards a more comprehensive and customer-centric approach. The new logo, depicting a growing bud, symbolizes the company’s dedication to nurturing the dreams and aspirations of India. Customers are encouraged to explore these enhanced offerings on the company’s website, reflecting Bandhan Life’s commitment to providing value across all relevant product categories.
Did you know that one beautiful lake in Udaipur is lovingly called the “Jewel” of…
Did you know that bananas are one of the most loved and widely eaten fruits…
Lok Sabha MP Shashi Tharoor was conferred an honorary Doctor of Letters (D.Litt) degree by…
Prime Minister Narendra Modi announced that the statue of British architect Edwin Lutyens at Rashtrapati…
The Punjab government has launched the ‘Meri Rasoi’ scheme to provide nutritional support to nearly…
PhonePe has launched an AI-powered natural language search feature built on Microsoft Foundry. The new…