Lending and digital payments startup, BharatPe has announced that it has inked a three-year-long deal to become an official partner with International Cricket Council (ICC). As per the agreement, BharatPe will promote the association across broadcast and digital platforms, as well as execute in-venue brand activations at all the ICC events until 2023.
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The key tournaments include the upcoming ICC World Test Championship (Southampton, UK 2021), Men’s T20 World Cup (India, 2021), Men’s T20 World Cup (Australia, 2022), Women’s World Cup (New Zealand, 2022), U19 Cricket World Cup (West Indies, 2022), Women’s T20 World Cup (South Africa, 2022), Men’s Cricket World Cup (India, 2023) and World Test Championship (2023).
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