BOBCARD has launched the TIARA Credit Card, a premium, women-centric offering designed to empower modern women. This card is packed with rewards across various categories such as travel, lifestyle, dining, entertainment, and health, providing women with the tools to manage their finances without compromising on lifestyle. The launch event, held at Pinkathon, featured notable personalities like Milind Soman and Ankita Konwar. TIARA is powered by the RuPay network and promises to be a game-changer for women’s financial autonomy.
Key Features of TIARA Credit Card
Joining & Annual Fee: Rs 2,499 + GST. Fee waivers on meeting spending targets.
Rewards: 15 reward points for every Rs 100 spent on travel, dining, and international purchases.
Health & Safety Perks: Free health packages, including Pap Smear and Mammography, plus a personal accident cover up to Rs 10 Lakhs.
Lifestyle Benefits: Complimentary vouchers worth Rs 31,000 from brands like Myntra, Nykaa, and Lakme Salon.
Entertainment & Dining: Free memberships to OTT platforms, discounts on movie tickets, and Swiggy One free deliveries.
Additional Perks: Unlimited domestic lounge access, reduced forex mark-up, and UPI payment access.
A Step Toward Financial Empowerment
The TIARA card not only offers a wealth of benefits but also challenges the societal perception of the “woman card,” making it a symbol of pride, success, and financial empowerment. With the slogan ‘Your Woman Card is Your Power Move’, BOBCARD aims to inspire women to take control of their financial future and live without limits.
Strategic Collaborations and Benefits
Through collaborations with leading brands and services, TIARA promises to cater to women’s aspirations across various aspects of life, from health and wellness to entertainment and fashion. The card’s launch continues BOBCARD’s mission to reimagine credit in India, making it a symbol of luxury, recognition, and empowerment for women everywhere.
Summary of the news
| Why in News | Key Points |
| Launch of TIARA Credit Card by BOBCARD | Women-centric credit card offering exclusive perks and benefits. |
| Unveiled at Pinkathon | Card launched by Milind Soman, Ankita Konwar, and Ravindra Rai. |
| Annual Fee | ₹2,499 + GST; Waivers on spending ₹25,000 within first 60 days and ₹2,50,000 annually. |
| Health Perks | Free health packages including Pap Smear, Mammography, and blood tests. |
| Vouchers & Memberships | Vouchers worth up to ₹31,000 from Myntra, Nykaa, Flipkart, Lakme Salon, Urban Company. |
| Entertainment | Annual memberships for Amazon Prime or Disney Hotstar, Gaana Plus, BookMyShow discounts. |
| Travel Benefits | Unlimited domestic lounge access and reduced forex mark-up. |
| Rewards | 15 reward points per ₹100 on travel, dining, and international purchases. |
| Health and Safety | Personal accident insurance and permanent disability cover up to ₹10 Lakhs. |
| Additional Benefits | UPI payment access, fuel surcharge waiver, and Swiggy One membership. |
| Static Information | BOBCARD Limited is a subsidiary of Bank of Baroda. |
| Campaign Tagline | ‘Your Woman Card is Your Power Move’ – promoted by cricketer Shreyanka Patil. |