COLORS joins forces to support the ‘Beti Bachao, Beti Padhao’ initiative

COLORS, India’s leading Hindi GEC, today announced its collaboration with the Ministry of Women and Child Development’s ‘Beti Bachao, Beti Padhao’ initiative, to address the issue of girl child abandonment, through the launch of its new fiction show Doree. Television as a medium has played a huge role in holding a mirror to society and led to many women becoming agents of change.

With an aim to bring societal change and address the gender bias against girl child, through this association COLORS aims to raise awareness about the social evil of girl child abandonment. In addition to launching a primetime show on the subject, as part of this association, COLORS will promote the 24-hour emergency toll free Child helpline number (1098) for those seeking assistance for any abandoned girl child across the nation.

About Ministry of Women and Child Development:

The Ministry for Women and Child Development works towards holistic development of women and children. The Ministry is implementing its various schemes and programmes through its 3 Missions viz, Mission Saksham Anganwadi and Poshan 2.0 for improving nutrition indicators in the country, Mission Vatsalya for protection and welfare of children and Mission Shakti for safety, security and empowerment of women. BBBP is one of the flagship schemes under Mission Shakti that aims towards protection and empowerment of the girl child.

About COLORS:

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From fiction shows to format shows to reality shows to blockbuster movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘cohesive viewing’, through shows such as Shiv Shakti – Tap Tyag Tandav, Neerja…Ek Nayi Pehchaan, Udaariyaan, Parineetii, Suhaagan, Chand Jalne Laga, Bigg Boss, and Khatron Ke Khiladi amongst others.

Find More News Related to Schemes & Committees

 

 

 

 

Sumit Arora

Recent Posts

RBI Doubles UPI 123Pay Limit to ₹10,000 for Feature Phones

The Reserve Bank of India (RBI) has raised the transaction limit for UPI 123Pay from…

2 mins ago

Which Country is Known as the Land of the Upright Men?

Many countries around the world are known by special names that reflect their unique identity,…

8 mins ago

ISRO and ASA Join Hands for Gaganyaan Mission

The Indian Space Research Organisation (ISRO) has entered into a significant collaboration with the Australian…

21 mins ago

Cyclone Fengal: Heavy Rains Predicted for Tamil Nadu

A potential cyclone named 'Fengal,' suggested by Saudi Arabia, is forming in the Bay of…

1 hour ago

PM Modi Receives Global Peace Award in Washington

The Association of Indian American Minorities (AIAM), a newly launched non-governmental organization, was inaugurated on…

1 hour ago

Guru Tegh Bahadur’s Shaheedi Divas 2024: A Tribute to the Ninth Sikh Guru’s

Guru Tegh Bahadur was the ninth Sikh Guru, known for his bravery and sacrifice. He…

2 hours ago