Consumer Affairs Department launches Jagriti, its new mascot

Jagriti is a mascot created by the Department of Consumer Affairs (DoCA) with the goal of empowering customers and raising awareness of their rights. Jagriti will be shown as an educated consumer who is advocating for her rights and finding answers to the issues she encounters. The Jagriti mascot will be employed to raise consumer awareness of a variety of Departmental topics, including the provisions of the 2019 Consumer Protection Act, hallmarking, the National Consumer Helpline toll-free number 1915, provisions of the Weights and Measures Act, decisions of the Central Consumer Protection Authority, and consumer testimonies regarding grievance redressal.

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Aiming to reinforce a young, empowered, and knowledgeable consumer as a top-of-mind consumer rights awareness recall brand, DoCA is integrating the Jagriti Mascot to its consumer awareness campaign. In all of its media campaigns, the Jagriti mascot and slogan Jago Grahak Jago must be displayed. The two are now synonymous with young consumers who are aware of their rights and are a strong force for consumer rights education and advocacy.

Consumer Protection Act, 2019:

2019 saw the adoption of the revised Consumer Protection Act by Parliament. The Consumer Protection Act of 1986 was replaced when it went into effect in July 2020. An Act to Provide for the Protection of Consumer Interests and for the Said Purpose, to Establish Authorities for the Timely and Effective Administration and Settlement of Consumer Disputes and for Matters Connected Therewith or Incidental Thereto is a concise summary of the Act. The Consumer Protection Act of 2019‘s primary goal is to safeguard customers’ rights by establishing institutions for the prompt and efficient administration and resolution of consumer disputes.

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