Cred’s New Offline QR Code ‘Scan & Pay’ Service Revolutionizes Payment Landscape

In a strategic move, Cred has launched an innovative UPI-based ‘Scan and Pay’ service, marking its entry into the offline payments sphere, challenging incumbents like PhonePe, Google Pay, and Paytm. This service allows users to make payments directly from their bank accounts using any QR code, extending convenience to large format stores such as supermarkets, fast-food joints, beauty salons, and fashion boutiques.

Empowering Merchants with Tailored Solutions

Cred introduces versatile payment terminals for merchants, including portable “pocket” devices, high-traffic “kiosks,” and dynamic QR code display units. These devices enable personalized rewards tailored to specific user demographics and transaction patterns, fostering customer loyalty and engagement. Moreover, the interoperability of UPI facilitates seamless transactions across various applications, enhancing accessibility and convenience.

Driving Adoption Through User Rewards and Accessibility

With a focus on user benefits, Cred ensures rewards for each transaction, incentivizing users to choose its platform for offline payments. Leveraging its existing user base and rewards program, Cred aims to accelerate adoption of its offline payments service and emerge as a formidable competitor in the market.

Piyush Shukla

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