Categories: Miscellaneous

Lavender designated as brand product of J&K’s Doda district

The Union Minister of Science & Technology, Dr Jitendra Singh, chaired the District Development Coordination & Monitoring Committee (DISHA) meetings of several districts in Jammu & Kashmir recently. A key decision taken during the meeting was to designate Lavender as a Doda brand product, to promote lavender under the ‘One District, One Product’ initiative of the Modi Government.

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Doda district in J&K is the birthplace of India’s Purple Revolution or the cultivation of Lavender. Though, Lavender cultivation is practised in almost all the 20 districts of Jammu & Kashmir.

What is Purple Revolution?

Purple Revolution (Lavender cultivation) was launched under the Aroma Mission of the Union Ministry of Science & Technology. The AROMA mission is implemented by the Council of Scientific & Industrial Research (CSIR) through its Jammu-based laboratory, the Indian Institute of Integrative Medicines (IIIM).
The Mission’s objective is the cultivation of important medicinal and aromatic plants domestically to empower domestic farmers and support India’s aromatic crop-based agro-economy by reducing imports of aromatic oils and increasing homegrown varieties. The Lavender crop is however a native to Europe.

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Sumit Arora

As a team lead and current affairs writer at Adda247, my role involves researching and creating informative and engaging content aimed at helping candidates prepare for national and state-level competitive government exams. I specialize in delivering insightful articles that keep aspirants updated on the latest current affairs trends and developments. My primary focus is on educational excellence, ensuring that our readers are well-prepared and informed to face their exams with confidence. Through meticulously crafted content, I aim to guide and support candidates in their journey toward success.