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Lavender designated as brand product of J&K’s Doda district

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The Union Minister of Science & Technology, Dr Jitendra Singh, chaired the District Development Coordination & Monitoring Committee (DISHA) meetings of several districts in Jammu & Kashmir recently. A key decision taken during the meeting was to designate Lavender as a Doda brand product, to promote lavender under the ‘One District, One Product’ initiative of the Modi Government.

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Doda district in J&K is the birthplace of India’s Purple Revolution or the cultivation of Lavender. Though, Lavender cultivation is practised in almost all the 20 districts of Jammu & Kashmir.

What is Purple Revolution?

  • Purple Revolution (Lavender cultivation) was launched under the Aroma Mission of the Union Ministry of Science & Technology. The AROMA mission is implemented by the Council of Scientific & Industrial Research (CSIR) through its Jammu-based laboratory, the Indian Institute of Integrative Medicines (IIIM).
  • The Mission’s objective is the cultivation of important medicinal and aromatic plants domestically to empower domestic farmers and support India’s aromatic crop-based agro-economy by reducing imports of aromatic oils and increasing homegrown varieties. The Lavender crop is however a native to Europe.

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DISHA: Lavender designated as brand product of J&K's Doda district_60.1

DISHA: Lavender designated as brand product of J&K's Doda district_70.1

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