Categories: Ranks & Reports

Google Buys Twitter-Backed AI Avatar Startup Alter for $100 mn

Tech giant Google has acquired Alter, an artificial intelligence (AI) avatar startup that was working on using AI to generate avatars for social media users and brands to express their virtual identity. According to TechCrunch, Google buys the startup for about $100 million in an effort to improve its content game and compete with TikTok.

Buy Prime Test Series for all Banking, SSC, Insurance & other exams

About Alter:

The U.S. and Czech-headquartered, Alter started as Facemoji, a platform that offered plug-and-play technology for helping game and App developers add avatar systems to their Apps. Among its investors are Play Ventures, Roosh Ventures and Twitter, which invested $3 million in the startup. Later Facemoji rebranded as Alter.

What Has Been Said:

According to several media reports, Google had acquired Alter, an AI Avatar Startup, two months back. However, they have not released any official statement regarding the same yet. Reportedly, some of the top executives of Alter have updated their LinkedIn profiles mentioning their collaboration with Google. However, they have not specifically hinted towards the acquisition. As per several media reports, a Google spokesperson has confirmed the acquisition of Alter by Google but has denied to unveil further details about the financial and transaction details.

Google’s AI Move:

In recent years, Google has been investing heavily in its AI technology. From language learning models to image generators, the company is putting AI at the center of its suite of products. For example, with Search, Google is using AI not only to help people filter out bad results, but also to help those struggling with personal crises.

With its hardware, like the recently released Pixel 7, Google is integrating AI processing cores into the phone’s processor to better help process photos or translate speech. While Google’s social media aspirations fizzled out in 2018, it is finding renewed momentum with YouTube Shorts, the company’s short-form video platform meant to compete with Tik-Tok. It’s possible Google Avatars could integrate with Shorts sometime in the future.

Find More Ranks and Reports Here

Piyush Shukla

Recent Posts

In Which State is Mouling National Park Located?

India has many beautiful national parks that help protect forests, animals and nature. These parks…

13 hours ago

Which Fort of Haryana is Known as the Threshold of Hindustan?

India is a land full of history, with many forts that tell stories of bravery,…

14 hours ago

Top-10 Countries with the Oldest Populations Based on Median Age, Check the List

As people around the world live longer and birth rates go down in many countries,…

15 hours ago

National Flag Day in India 2025: Commemorating the Adoption of the Tiranga

Every year on July 22, India observes National Flag Day, also known as Tiranga Adoption…

17 hours ago

List of Countries Starting with the Letter ‘J’, Know About Them

There are many countries in the world and each one has a unique name, culture…

17 hours ago

NABARD Celebrates 44 Years: Expanding Financial Inclusion

The National Bank for Agriculture and Rural Development (NABARD) recently celebrated its 44th Foundation Day,…

17 hours ago