Categories: Miscellaneous

Harley-Davidson launches all-electric motorcycle brand ‘LiveWire’

Harley-Davidson Inc. has launched an all-electric motorcycle brand “LiveWire,” the latest effort by the company to ramp up bets on the rapidly growing electric vehicle market. The company would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.

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Named after Harley’s first electric motorbike, which was unveiled in 2019, the “LiveWire” division is slated to launch its first branded motorcycle in July.

Important takeaways for all competitive exams:

Harley-Davidson Inc. CEO: Jochen Zeitz (Mar 2020–);
Harley-Davidson Inc. Founded: 1903.

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Sumit Arora

As a team lead and current affairs writer at Adda247, I am responsible for researching and producing engaging, informative content designed to assist candidates in preparing for national and state-level competitive government exams. I specialize in crafting insightful articles that keep aspirants updated on the latest trends and developments in current affairs. With a strong emphasis on educational excellence, my goal is to equip readers with the knowledge and confidence needed to excel in their exams. Through well-researched and thoughtfully written content, I strive to guide and support candidates on their journey to success.