Harley-Davidson launches all-electric motorcycle brand ‘LiveWire’

Harley-Davidson Inc. has launched an all-electric motorcycle brand “LiveWire,” the latest effort by the company to ramp up bets on the rapidly growing electric vehicle market. The company would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.

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Named after Harley’s first electric motorbike, which was unveiled in 2019, the “LiveWire” division is slated to launch its first branded motorcycle in July.

Important takeaways for all competitive exams:

  • Harley-Davidson Inc. CEO: Jochen Zeitz (Mar 2020–);
  • Harley-Davidson Inc.  Founded: 1903.

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