HDFC Bank Limited has been adjudged Best Performing Bank in Self Help Group (SHG) Linkage by Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY-NRLM). Ministry of Rural Development, Government of India at the event organised at the Vigyan Bhavan, New Delhi. HDFC Bank is the only private bank to be honoured with the award for their contribution in SHGs by NRLM.
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Giriraj Singh, Union Minister of Rural Development presented the award to K Venkatesh, Head of Sustainable Livelihood Initiative of HDFC Bank. National Rural Livelihoods Mission (NRLM) was launched by the Ministry of Rural Development (MoRD) in June 2011 is a poverty alleviation project. This rural income generation scheme is also known as Aajeevika Mission.
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