Categories: Banking

HDFC Bank launched programme for Bharat, to onboard 1 lakh customers

HDFC Bank launched programme for Bharat, to onboard 1 lakh customers

HDFC Bank has launched a retail banking initiative called ‘Vishesh‘ aimed at customers in semi-urban and rural areas. The bank is hoping to attract around 100,000 new customers through the programme, which involves increasing its branch network and developing bespoke financial products for the market segment. HDFC Bank plans to add 675 branches in rural and semi-urban areas by 2024, with the total number expected to reach almost 5,000.

Buy Prime Test Series for all Banking, SSC, Insurance & other exams

HDFC Bank launched programme for Bharat: Key Points

  • The bank has already created a ‘Classic’ programme for HNI customers, which will be hived off under the new scheme.
  • Features of the Vishesh programme include personal bankers, discounts on processing fees and access to healthcare.
  • Furthermore, the bank will engage with rural seniors such as teachers and key officials who are instrumental to village growth.
  • The program boasts several features, including a personal banker assigned to each member, expandable coverage for up to 8 family members, and up to a 50% discount on gold loan processing fees and a waiver on valuation fees once per year.
  • Additionally, processing fees for construction equipment, tractors, personal, business, auto, and two-wheeler loans are eligible for up to a 50% reduction.

RBI Study: India’s Green Financing Requirement Estimated At 2.5% Of GDP

HDFC Bank’s programme for Bharat: Benefits

Beyond financial benefits, the program also offers daily Hospicash benefits for up to 5 days, an annual preventive health check-up allowance of up to Rs 3,000, an annual complimentary and cashless health check-up, unlimited TeleHealth consultation, and agritech services such as soil testing, agri advisory, drone spraying, and agri machinery rental available through partnerships.

The program also includes a distinctive customer engagement model where rural seniors such as sarpanches, teachers, and other key officials are acknowledged for their vital contributions to village growth and progress.

Also Read: GetVantage secures NBFC licence from RBI

Find More News Related to Banking

Madhavi Gaur

Recent Posts

India to Host ISSF Junior World Cup 2025

India has been announced as the host of the International Shooting Sport Federation (ISSF) Junior…

9 mins ago

Which District of Maharashtra is Known as California of India?

Maharashtra, located in western India, is the second most populous state in the country and…

15 mins ago

SEBI Bans 9 Entities, Impounds ₹21 Crore in Front-Running Case

The Securities and Exchange Board of India (SEBI) has issued an interim order banning Sachin…

21 mins ago

SpaDeX Mission: ISRO’s Leap Towards Space Docking Technology

The Indian Space Research Organisation (ISRO) is set to launch the Space Docking Experiment (SpaDeX)…

50 mins ago

PM Modi Honoured with Kuwait’s Top Civilian Award

Prime Minister Narendra Modi was awarded Kuwait’s highest civilian honour, the Order of Mubarak Al…

53 mins ago

India-Kuwait Elevate Ties to Strategic Partnership

India and Kuwait marked a historic milestone in their bilateral relations during Prime Minister Narendra…

1 hour ago