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ICC Launches ‘Will to Win’ Campaign for Women’s World Cup 2025

With just weeks to go before the ICC Women’s Cricket World Cup 2025, the International Cricket Council (ICC) has unveiled its flagship ‘Will to Win’ campaign. The campaign film, launched alongside the opening of the general ticket window, captures the essence of determination, sacrifice, and resilience that defines women’s cricket.

The 13th edition of the Women’s World Cup will begin on September 30, 2025, with India and Sri Lanka facing off in the opening match at Guwahati. The tournament will conclude with the final on November 2, 2025.

Showcasing Global Icons of Women’s Cricket

The film features some of the most celebrated cricketers from across the globe, each symbolising the journey from struggle to glory,

India: Smriti Mandhana, Harmanpreet Kaur
Sri Lanka: Chamari Athapaththu
Australia: Ellyse Perry
South Africa: Marizanne Kapp
Bangladesh: Nigar Sultana Joty
New Zealand: Melie Kerr
England: Nat Sciver-Brunt

Through powerful visuals and emotional storytelling, the film highlights both the present-day success and the early struggles of these players, underlining the ‘will to win’ that fuels their careers.

Symbolism of the Campaign

According to ICC Chairman Jay Shah, the campaign was designed to resonate with fans by,

Celebrating women’s cricket as a force of empowerment.
Showcasing inspirational stories of players who have overcome challenges.
Honouring India’s role in leading the global growth of the women’s game, with the World Cup returning to India after 12 years.

“This campaign is not just about world-class cricket—it is about the dreams, sacrifices, and perseverance that define the women’s game,” Shah noted.

What to Expect in the 2025 Women’s World Cup

Host Nations: India (primary) and Sri Lanka (co-host).
Opening Match: India vs. Sri Lanka, Guwahati (September 30, 2025).
Final: November 2, 2025.
Edition: 13th Women’s World Cup, returning to India after 2013..

With India hosting, fans can expect packed stadiums, high-octane matches, and a tournament that will further elevate the global stature of women’s cricket.