Categories: Agreements

ICC tie-up with UNICEF to promote gender equality

The International Cricket Council (ICC) and UNICEF have launched a global partnership to empower women and girls and promote inclusion and gender equality through cricket. The initiatives to drive greater gender equity along with advocacy campaigns involving some of the world`s best players will form the basis of the partnership, which aims to mobilise the “power of cricket to driving positive social change”.

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ICC tie-up with UNICEF: Key points

UNICEF and ICC will also launch `Criiio 4 Good`, a cricket-for-development curriculum giving girls and boys the opportunity to have a fun first experience of the game whilst learning gender-based life-skills essential for gender equity.
The Criiio 4 Good programme will be an eight-week lesson plan on the fundamentals of batting, bowling and fielding. Each lesson plan has a life-skill module attached to teach participants core life skills that will promote greater gender equity.
These skills include leadership, problem-solving, self-esteem, negotiation, empathy, decision-making, teamwork and goal-setting.
The ICC will also use its global platform to drive greater awareness of the importance of empowering women and girls and gender equity, giving some of the world`s best players the opportunity to get involved in driving greater social change.
The ICC will also use its global platform to drive greater awareness of the importance of empowering women and girls and gender equity, giving some of the world’s best players the opportunity to get involved in driving greater social change.

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