IDFC Mutual Fund unveils new investor awareness campaign #PaisonKoRokoMat

IDFC Mutual Funds has launched its latest pan-India investor awareness campaign titled #PaisonKoRokoMat. With this new campaign, IDFC Mutual Fund aims to shift the conversation regarding wealth creation from the traditional to the contemporary.

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About the campaign:

• This new campaign of IDFC Mutual Fund urges savers to become investors and explore the smart and modern mutual fund vehicle for their investments.
• The 360-degree campaign focuses on looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions.
• The campaign has been conceptualised and created by TBWAIndia.

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