IDFC Mutual Funds has launched its latest pan-India investor awareness campaign titled #PaisonKoRokoMat. With this new campaign, IDFC Mutual Fund aims to shift the conversation regarding wealth creation from the traditional to the contemporary.
About the campaign:
- This new campaign of IDFC Mutual Fund urges savers to become investors and explore the smart and modern mutual fund vehicle for their investments.
- The 360-degree campaign focuses on looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions.
- The campaign has been conceptualised and created by TBWAIndia.
Important takeaways for all competitive exams:
- IDFC First Bank CEO: V. Vaidyanathan.
- IDFC First Bank Headquarters: Mumbai.
- IDFC First Bank Founded: October 2015.