IDFC Mutual Fund unveils new investor awareness campaign #PaisonKoRokoMat

IDFC Mutual Funds has launched its latest pan-India investor awareness campaign titled #PaisonKoRokoMat. With this new campaign, IDFC Mutual Fund aims to shift the conversation regarding wealth creation from the traditional to the contemporary.

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About the campaign:

  • This new campaign of IDFC Mutual Fund urges savers to become investors and explore the smart and modern mutual fund vehicle for their investments.
  • The 360-degree campaign focuses on looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions.
  • The campaign has been conceptualised and created by TBWAIndia.

Important takeaways for all competitive exams:

  • IDFC First Bank CEO: V. Vaidyanathan.
  • IDFC First Bank Headquarters: Mumbai.
  • IDFC First Bank Founded: October 2015.

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