IOC and Reliance Foundation Join Forces to Promote Olympic Values in India

The International Olympic Committee (IOC) with the Olympic Museum has aligned with Reliance Foundation to build on the success of the Olympic Values Education Programme (OVEP) in India and signed a new cooperation agreement. This agreement underscores the organisations’ shared priority to promote Olympic values through sport among young people.

The new cooperation was agreed upon by IOC President Thomas Bach and Nita Ambani, IOC Member in India and Reliance Foundation Founder Chairperson, during a visit to the Reliance Foundation Young Champs (RFYC) football academy in Mumbai. During the ceremony, President Bach and Mrs Ambani exchanged pennants representing OVEP and Reliance Foundation and joined students in leaving their handprints on a new Olympic Values Pledge Wall, marking a commitment to be a positive role model both in sports and in day-to-day life.

The IOC and Reliance Foundation plan to focus on three main areas

1. Grade-specific activities in selected schools to promote Olympism and the Olympic values and instill positive behavioural changes
2. Virtual and in-person sessions between athletes and students to promote physical activity and discuss Olympic values
3. Raise awareness of Olympic values through interactive games, quizzes and workshops at sporting and educational events.

About the OVEP  initiative

OVEP is an initiative led by the Olympic Museum that advances the IOC’s Olympism365 strategy, which aims to increase access to sport and bring the health and societal benefits of physical activity to communities across the globe. Launched in India in 2022 with the Abhinav Bindra Foundation in the Indian state of Odisha, OVEP is one of the first major IOC projects to be implemented in India.

Just six months after introducing OVEP to Odisha students, schools reported marked increase in attendance and participation in sports, particularly among girls. The programme, now in its second year, has now reached more than 700 teachers and 250,000 children in 350 schools and expanded to the state of Assam. Once in full swing, OVEP’s engagement in India is anticipated to reach around 29 million children.

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