Laos is gearing up to host the annual ASEAN Tourism Forum in January 2024, which will take place in the country’s capital city, Vientiane. The theme for the forum is Quality and Responsible Tourism — Sustaining ASEAN Future, which reflects the focus on sustainable and responsible tourism practices.
The forum will include a tourism exhibition and is expected to boost tourism in Laos while encouraging service improvement in associated businesses. The Lao News Agency quoted Minister of Information, Culture, and Tourism Suanesavanh Vignaket, who stated that the event will promote Laos as a nature-based tourism destination.
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This is not the first time Laos will host the ASEAN Tourism Forum. The country previously hosted the event in 2004 and 2013, highlighting Laos’ potential as a tourism destination in Southeast Asia.
The Lao government is keen to promote the country’s potential as a nature-based tourism destination. Many foreign tourists have already visited Laos to explore the country’s scenic attractions, as well as the local lifestyles and traditions.
The tourism industry has been significantly affected by the COVID-19 pandemic. However, Laos has seen a surge in tourist arrivals in the first three months of 2023, with over 831,000 foreign tourists visiting the country. This is a considerable increase from just 211,898 overseas visitors in the first six months of 2022, which was the peak of the pandemic.
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