L&T Finance Ltd. Names Jasprit Bumrah as Brand Ambassador

L&T Finance Ltd. (LTF), one of India’s leading Non-Banking Financial Companies (NBFCs), has announced Indian cricketer Jasprit Bumrah as its brand ambassador. This strategic partnership aims to strengthen LTF’s brand presence across the country and connect with a diverse customer base.

L&T Finance Ltd. and Its Growing Market Influence

L&T Finance Ltd. (LTF) is a well-established NBFC that provides a wide range of financial products and services to both urban and rural customers. The company is known for its leadership in Rural Business Finance, Farm Equipment Finance, and Two-wheeler Finance.

LTF’s extensive presence includes:

• Approximately 2 lakh villages across India.
• 2,028 rural branches and 185 urban branches.
• Over 12,500 distribution touch points.
• A strong retail franchise that empowers individuals and families with accessible financial solutions.

Jasprit Bumrah as the Face of LTF’s Brand Campaigns

Jasprit Bumrah will play a pivotal role in LTF’s Above The Line (ATL) and Below The Line (BTL) marketing campaigns. These campaigns will be executed across various platforms to:

• Enhance brand awareness.
• Drive customer engagement.
• Promote LTF’s diverse financial products and services.

L&T Finance’s Commitment to Financial Inclusion and Sustainability

L&T Finance is dedicated to offering financial services that foster financial inclusion and economic growth. The company is focused on digital transformation through its strategic roadmap, Lakshya 2026, which aims to:

• Shift focus from products to customers.
• Develop a robust retail portfolio with quality assets.
• Establish Fintech@Scale, ensuring digital innovation in financial services.
• Maintain ESG (Environmental, Social, and Governance) at its core.

Awards and Recognitions

L&T Finance has received several prestigious awards, including:

• AAA rating (highest credit rating for NBFCs) from four leading agencies.
• Recognition for its flagship CSR project, “Digital Sakhi”, promoting women’s empowerment and digital financial inclusion.
• Certification as a Great Place To Work®.

Role of RISE Worldwide in Facilitating the Partnership

The partnership with Bumrah was facilitated by RISE Worldwide, a company that collaborates with players and brands to create meaningful partnerships. This collaboration aims to:

• Enhance brand extension for LTF.
• Drive engagement with its 2.5 crore customer base.
• Strengthen customer loyalty through strategic marketing initiatives.

Summary of the News

Key Aspect	Details
Why in News?	L&T Finance Ltd. (LTF) has announced Jasprit Bumrah as its brand ambassador.
Company Name	L&T Finance Ltd. (LTF)
Brand Ambassador	Jasprit Bumrah
Marketing Strategy	ATL & BTL campaigns for brand awareness and customer engagement
LTF’s Market Presence	2 lakh villages, 2,028 rural branches, 185 urban branches, 12,500+ touch points
LTF’s Focus Areas	Rural Business Finance, Farm Equipment Finance, Two-wheeler Finance, Urban Finance
Strategic Roadmap	Lakshya 2026 – Focus on digital transformation and Fintech@Scale
Facilitating Agency	RISE Worldwide
Corporate Social Responsibility (CSR)	Digital Sakhi – Women empowerment and digital financial inclusion
Awards & Recognition	AAA-rated NBFC, Great Place To Work®, ESG Leadership Scores

The partnership between L&T Finance Ltd. and Jasprit Bumrah is a strategic move that aligns with the company’s vision of expanding its brand presence, financial accessibility, and digital innovation in the retail finance sector.