The Election Commission of India’s (ECI) creative communication techniques to increase voter turnout are playing out on social media as it prepares for the nine Assembly elections this year and the Lok Sabha elections early the following year. One of its projects, the creation of the song “Main Bharat Hoon, Hum Bharat ke Matdata Hain” in partnership with the Subhash Ghai Foundation, is already starting to gather popularity on social media thanks to influencers and celebrities.
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