EC’s song aims to nudge voters for upcoming polls
The Election Commission of India’s (ECI) creative communication techniques to increase voter turnout are playing out on social media as it prepares for the nine Assembly elections this year and the Lok Sabha elections early the following year. One of its projects, the creation of the song “Main Bharat Hoon, Hum Bharat ke Matdata Hain” in partnership with the Subhash Ghai Foundation, is already starting to gather popularity on social media thanks to influencers and celebrities.
‘Main Bharat Hoon’ EC’s song: Key Points
- The song’s Hindi and multilingual formats have amassed more than 3.5 lakh views and 5.6 lakh impressions in just one week since their debut on Facebook, Instagram, Twitter, and YouTube.
- Celebrities from various walks of life sing a song urging voters to exercise their constitutional right to vote.
- The song was played during the 13th National Voters Day (NVD) on January 25 in front of India’s President, Droupadi Murmu.
‘Main Bharat Hoon’ EC’s Song Purpose:
- The song is one of these initiatives of the ECI’s systematic voter’s education and electoral participation (SVEEP) programme, which is the organisation’s flagship voter education programme and is centred on inclusion strategies and action plans for enhancing participation from all categories of voters under the organisation’s motto, “No Voter to be Left Behind,” according to ECI.
- The song aims to inspire voters to participate more in the election process as well as to inform them of their rights and responsibilities in order to strengthen democracy.