Manipur Hosts Hathei Chilli Festival to Promote GI-Tagged Local Crop

The 14th Sirarakhong Hathei Chilli Festival was inaugurated in Sirarakhong Village, Ukhrul district, Manipur. This three-day event celebrates the GI-tagged Hathei chilli, known for its distinct aroma, flavour, and vibrant red color.

The Geographical Indication (GI) tag has boosted the chilli’s recognition across India, making it a symbol of Manipur’s unique agricultural identity.

Highlights

• Ceremonial Flag Hoisting
• Cultural Performances showcasing Manipur’s heritage
• Buyer-Seller Meet to promote direct market access for farmers
• Tree Plantation Drive under the nationwide campaign ‘Ek Ped Maa Ke Naam’

These activities aim to blend cultural pride with economic empowerment and environmental awareness.

About Hathei Chilli

• Origin: Sirarakhong Village, Manipur
• Features: GI-tagged, bright red colour, medium pungency, strong aroma
• Uses: Culinary spice, pickles, and food processing

Festival Goals

• Promote agri-tourism in Manipur
• Provide market linkages for local Hathei chilli farmers
• Celebrate local identity and biodiversity
• Encourage environmental conservation

Key Takeaways

• Event: 14th Sirarakhong Hathei Chilli Festival
• Location: Ukhrul district, Manipur
• GI-Tag Crop: Hathei Chilli
• Related Campaign: ‘Ek Ped Maa Ke Naam’ tree drive
• Focus Areas: GI crop promotion, cultural tourism, farmer-market linkages