Advertising Standards Council of India (ASCI) announced that its general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS). Until April, ASCI served on the executive committee as a member for a two-year term. Now, Kapoor will play a leadership role on the committee till 2023. She will be one of the four global vice-presidents on the executive committee.
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In her role as part of the ICAS leadership team, she will promote advertising self-regulation as an optimal mechanism for consumer protection, strengthen ICAS as a global alliance and facilitate knowledge sharing among SROs to establish best practices and monitor global trends in advertising ecosystem that impact self-regulation. She will also work closely with established and emerging digital platforms to make the online space more transparent and fair for consumers.
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