On the occasion of World Tourism Day, the Ministry of Tourism launched “Paryatan Mitra” and “Paryatan Didi,” a responsible tourism initiative aimed at improving tourist experiences across India. The initiative focuses on empowering local communities, especially women and youth, to serve as ambassadors and storytellers of their destinations, enhancing hospitality, cleanliness, and sustainability.
The initiative, inspired by Prime Minister Narendra Modi’s vision, aims to promote tourism as a means of social inclusion, employment, and economic growth. The program focuses on training individuals in hospitality, safety, and sustainability, while emphasizing cleanliness and the importance of a positive tourist experience.
The program was piloted in six tourist destinations:
Key local stakeholders, including cab drivers, hotel staff, tour guides, street vendors, and police personnel, are being trained to act as “Paryatan Mitras,” focusing on enhancing the tourist experience through storytelling and local pride.
Participants receive training in:
The initiative creates employment opportunities, particularly for women and youth, by enabling them to become homestay operators, food experience providers, and tour guides. Since the pilot launch, around 3,000 individuals have been trained.
Anousheh Ansari is an influential Iranian-American engineer, entrepreneur, and space traveler. Born on September 12,…
October, the tenth month of the year, is a month packed with globally significant days,…
Earth is set to welcome a temporary "mini-moon" in the form of a small asteroid…
NASA (National Aeronautics and Space Administration) astronaut and Indian Origin Sunita Williams has officially taken…
The Department of Science and technology (DST) in India with the collaboration with the British…
Delhi Lieutenant Governor (LG) Shri. L. G. Saxena launched the Dust Free Drive across the…