The National Cinema Day was previously announced to be held on September 16, however, on request from various stakeholders and in order to maximize participation, it was rescheduled to September 23. The day has been scheduled by the Multiplex Association of India (MAI). Over 4,000 screens at multiplexes from across the country, including PVR, INOX, Cinepolis, Carnival, and Delite, have teamed up to offer a “celebratory admission price” of Rs 75 to mark National Cinema Day.
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National Cinema Day is scheduled to be celebrated as a ‘thank you’ to the moviegoers and an invitation to those who haven’t made it back to the cinema after the Covid-19 pandemic.
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