The National Cinema Day was previously announced to be held on September 16, however, on request from various stakeholders and in order to maximize participation, it was rescheduled to September 23. The day has been scheduled by the Multiplex Association of India (MAI). Over 4,000 screens at multiplexes from across the country, including PVR, INOX, Cinepolis, Carnival, and Delite, have teamed up to offer a “celebratory admission price” of Rs 75 to mark National Cinema Day.
Why this day is celebrated?
National Cinema Day is scheduled to be celebrated as a ‘thank you’ to the moviegoers and an invitation to those who haven’t made it back to the cinema after the Covid-19 pandemic.
About Multiplex Association of India (MAI):
- Multiplex Association of India (MAI) is a nationwide group of cinema operators that informs, educates and advocates on behalf of the cinema exhibition sector.
- Established in 2022 under the aegis of the Federation of Indian Chamber of Commerce and Industry (FICCI) by leading cinema operators, it partners with regulatory bodies and industry partners nationwide to raise the profile of cinema, highlighting opportunities, and addressing various challenges faced by the cinema exhibition sector.
- Consisting of around 75% of the multiplex industry of India, the Multiplex Association of India (MAI) represents more than 11 cinema chains that operate more than 500 multiplexes across the country, with around 2500+ screens.