According to Kantar India’s annual Brand Footprint study, locally produced biscuit brand Parle continued to be the most popular brand among fast-moving consumer goods in India in 2021, topping the rankings for the eleventh year in a row. Based on Consumer Reach Points (CRPs), the report assessed the FMCG brands that consumers will choose in 2021. CRP are evaluated based on the actual purchases made by customers and the regularity with which they occur throughout a given year. In other words, CRP gauges a brand’s mass appeal based on its penetration and how consumers feel about it based on how frequently they purchase it.
Buy Prime Test Series for all Banking, SSC, Insurance & other exams
KEY POINTS:
About Kantar Group:
Based in London, England, Kantar Group is a data analytics and brand consultancy firm. It was established in 1992 and now employs around 30,000 people worldwide across a range of research specialties, such as social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion. According to Kantar’s Brand Footprint ranking, consumers currently purchase FMCG products from all over the world, indicating the opportunities that still exist for businesses to strengthen their position.
Weekly Current Affairs One-Liners Current Affairs 2026 plays a very important role in competitive examinations…
Rivers have shaped human civilization for thousands of years, but some rivers tell stories far…
In an important ruling strengthening the principle of equality of opportunity, the Supreme Court of…
In a land where sand stretches far and rain is rare, water becomes the most…
Cleanliness has become one of the most important measures of a city’s growth and quality…
The Karnataka government has taken an important step to modernise land governance in the Kodagu…