Philips Domestic Appliances has announced the change of its company name to Versuni. The new name ‘Versuni’ is the next step after the Domestic Appliances business became independent in September 2021. Although the visual identity of the company is changing, its mission to turn houses into homes remains constant.
As a licensee of Royal Philips, the company will continue to use the Philips consumer brand, as well as Saeco, Gaggia, and Philips Walita, on its products and services. Consumers can also continue to use products from its other brands: Preethi, L’OR Barista, and Senseo.
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Philips Domestic Appliances has a simple, powerful, and consistent mission of turning houses into homes. This will continue to be the mission of Versuni. It is this mission that has been the inspiration for the new company name, a name based on two words that reflect the meaning of home to many people. Versuni puts a new spin on the powerful word – UNIVERSE. The company believes that home is about having a place that you can truly call your own. Versuni also speaks to the word UNIVERSAL.
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