Categories: Banking

RBL Bank tie-up with Google to advance next-gen customer experience

RBL Bank and Google announced a strategic collaboration to fuel the Bank’s customer experience strategy. Through this, the bank will expand its value proposition to serve its rapidly growing customer base through the digital platform, Abacus 2.0. It will enable better customer data management, and analytics, enabling effective cross-selling within the Bank’s large customer base. RBL Bank currently has over 4 million urban retail asset and liability customers.

Buy Prime Test Series for all Banking, SSC, Insurance & other exams

This collaboration will enable better customer data management, and analytics, enabling effective cross-selling within the Bank’s large customer base and subsequently reducing the cost of customer acquisition, significantly. Through Abacus 2.0, the Bank aims to provide a superior and holistic one-stop solution to its existing and new customers, to seamlessly deliver its different product offerings across channels.

Important takeaways for all competitive exams:

RBL Bank Founded: 1943;
RBL Bank Headquarters: Mumbai, Maharashtra;
RBL Bank CEO & MD: Rajeev Ahuja;
RBL Bank Tagline: Apno Ka Bank.

Find More Banking News Here

Sumit Arora

As a team lead and current affairs writer at Adda247, I am responsible for researching and producing engaging, informative content designed to assist candidates in preparing for national and state-level competitive government exams. I specialize in crafting insightful articles that keep aspirants updated on the latest trends and developments in current affairs. With a strong emphasis on educational excellence, my goal is to equip readers with the knowledge and confidence needed to excel in their exams. Through well-researched and thoughtfully written content, I strive to guide and support candidates on their journey to success.