Reliance Unveils ‘Spinner’ Sports Drink with Muralitharan
Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has entered the sports hydration drink segment with its new brand, Spinner. Co-created with Sri Lankan cricket legend Muttiah Muralitharan, Spinner aims to provide an affordable and effective hydration solution. Priced at ₹10 for a 150 ml bottle, it is significantly cheaper than competitors like Gatorade and Powerade. The brand is set to collaborate with multiple IPL teams to enhance visibility and aims to create a $1 billion sports beverage category within three years.
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Summary/Static | Details |
Why in the news? | Reliance Unveils ‘Spinner’ Sports Drink with Muralitharan |
Brand Name | Spinner |
Company | Reliance Consumer Products Ltd (RCPL) |
Co-Creator | Muttiah Muralitharan |
Segment | Sports Hydration Drink |
Launch Price | ₹10 for 150 ml |
Competitor Pricing | Gatorade & Powerade: ₹50 (500 ml), Aptonia: ₹99 (400 ml) |
Flavors | Lemon, Orange, Nitro Blue |
Key IPL Partners | LSG, SRH, PBKS, GT, MI |
Market Vision | $1 billion category in 3 yearsOther RCPL Beverages |
Other RCPL Beverages | Campa Cola, RasKik Gluco Energy |
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